{"id":4847,"date":"2015-06-16T11:07:53","date_gmt":"2015-06-16T14:07:53","guid":{"rendered":"https:\/\/blog-stg.cheesecakelabs.com\/blog\/the-wwdc-keynote-and-our-impressions\/"},"modified":"2022-07-01T18:10:39","modified_gmt":"2022-07-01T18:10:39","slug":"the-wwdc-keynote-and-our-impressions","status":"publish","type":"post","link":"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/","title":{"rendered":"The WWDC Keynote and Our Impressions"},"content":{"rendered":"<p>Last&nbsp;week, the Worldwide Developer Conference &nbsp;was hosting the freshest features of Apple&#8217;s platforms, like iOS and OS X, along with technical lab sessions, Apple Design Awards and other meetings about the tech industry. The WWDC keynote presentation happened a few days ago and we&#8217;ve gathered here at&nbsp;<a href=\"http:\/\/www.ckl.io\">our office<\/a> to watch what the Cupertino company had to show to us.<\/p>\n<p><!--more--><\/p>\n<p>Well, there were lots of incremental changes and other small upgrades that will appease&nbsp;most users &#8211; Apple&#8217;s all about perfecting their previous ideas, after all. At any rate,&nbsp;our eye was caught at what really could change our work for the better, among those small improvements:<\/p>\n<h2>Swift 2, XCode 7 and open-source<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-602\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/opensource-1.jpg\" alt=\"opensource-1\" width=\"500\" height=\"281\"><\/p>\n<p>&nbsp;<\/p>\n<p>A common sense&nbsp;about Apple is the secrecy of its works. That&#8217;s why their movement towards open-sourcing, with Swift 2,&nbsp;was impressive. Besides the faster performance and easier usage, Apple&#8217;s releasing Swift&#8217;s source code for iOS, OS X and &#8211; wait for it- Linux.&nbsp;Which brings us the question: how open will it be? Even though external developers will be able to contribute to&nbsp;Swift&#8217;s evolution, Apple&nbsp;will probably be the one to set the course which the language should aim at,&nbsp;keeping everything under its control.<\/p>\n<p>About&nbsp;XCode, it isn&#8217;t going anywhere, even with the new Swift. There&#8217;s a&nbsp;game-changer, though: the policy change for the Developer Program. Prior to this, devs had to pay a US$99\/year license to run code directly into physical devices. Now, you only need to pay for this subscription fee when you&#8217;re going to publish your application. Technically, it means that open-source projects &#8211; such as emulators &#8211; could avoid App Store, being shared and built directly into the device just with XCode. You&#8217;d still need a Mac and, of course, it&#8217;s not as simple as downloading an APK file and running in your Android, but it is an interesting move. With both Swift and XCode, the main goal is&nbsp;to facilitate&nbsp;the transition for&nbsp;developers from other languages and backgrounds, more than opening their secrets to the public.<\/p>\n<h2>ReplayKit, game dev only?<\/h2>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-605\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/giphy1.gif\" alt=\"giphy\" width=\"301\" height=\"214\"><\/p>\n<p>&nbsp;<\/p>\n<p>This feature was envisioned for gamers and developers, a native screen&nbsp;recorder &#8211; and a direct hit on apps like Kamcord. <a href=\"http:\/\/thenextweb.com\/google\/2015\/06\/12\/youtube-gaming\/\">With YouTube&#8217; stance on gaming videos<\/a> and the success of platforms like Twitch, it&#8217;s a matter of time to see live-streaming built in directly on the iOS. As far as we know, the developers can&#8217;t access the video files yet, but they can use features such as sharing and editing videos to some extent. But something that only a few people could foresee about this new framework is&nbsp;the range of new possibilities: you can record more than just games using ReplayKit. The first, obvious idea for this SDK is user testing. But there&#8217;s more to it: in remote work, it will probably <a href=\"http:\/\/blog.ckl.io\/remote-team-collaboration\/\">make communication easier and that&#8217;s a big deal for us.<\/a>&nbsp;With video in-app demos, we could stand out pretty quickly and make our point clearer than before, explaining what we&#8217;re doing on our work, for instance.<\/p>\n<h2>watchOS 2 and a problem solved<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/jun_08__2015_20_35_360.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-606\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/jun_08__2015_20_35_360.gif\" alt=\"jun_08__2015_20_35_360\" width=\"360\" height=\"180\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>One of the&nbsp;frequent&nbsp;complaints about Apple Watch was the fact that the most of the app processing was delegated&nbsp;to the iPhone. Listening to the crowd, Apple implemented watchOS 2: among other features, the real change for developers is that it&nbsp;enables&nbsp;support for native apps running directly on the Apple Watch, which means that we can also access the watch&#8217;s sensors, Digital Crown, Taptic Engine, and more. Now, not only performance will be optimized, but there will also be a broadening in the landscape of new ideas for the Apple Watch.<\/p>\n<h2>And that&#8217;s it<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/jpeg.gif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-607\" src=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/jpeg.gif\" alt=\"jpeg\" width=\"500\" height=\"265\"><\/a><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>We&#8217;re a little disheartened by the longest &#8211; but&nbsp;far from best &#8211; WWDC keynote of all time. It&#8217;s not like there weren&#8217;t any highlights between the incremental changes they&#8217;ve made. There&#8217;s the new iOS 9 and OS X El Capitan, Apple Music and iPad Multitasking, but we held our expectations too high at the &#8220;Epicenter of Change&#8221; event. We even read that <a href=\"http:\/\/www.cheatsheet.com\/technology\/apples-hidden-wwdc-gem-ad-blocking-for-iphone.html\">ad-blocking on Safari was a hidden gem of WWDC.<\/a>&nbsp;Like said before, that&#8217;s how Apple progresses, increasing quality into its consolidated features. There wasn&#8217;t any awesomeness among the changes &#8211; no new Apple TV or Siri for OS X &#8211; but it&#8217;s okay. For now.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last&nbsp;week, the Worldwide Developer Conference &nbsp;was hosting the freshest features of Apple&#8217;s platforms, like iOS and OS X, along with technical lab sessions, Apple Design Awards and other meetings about the tech industry. The WWDC keynote presentation happened a few days ago and we&#8217;ve gathered here at&nbsp;our office to watch what the Cupertino company had [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":8567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[344],"tags":[],"class_list":["post-4847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opiniao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The WWDC Keynote and Our Impressions | Cheesecake Labs<\/title>\n<meta name=\"description\" content=\"The WWDC keynote presentation happened a few days ago and we&#039;ve gathered here in our office to see what Cupertino&#039;s company had to show us.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The WWDC Keynote and Our Impressions | Cheesecake Labs\" \/>\n<meta property=\"og:description\" content=\"The WWDC keynote presentation happened a few days ago and we&#039;ve gathered here in our office to see what Cupertino&#039;s company had to show us.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/\" \/>\n<meta property=\"og:site_name\" content=\"Cheesecake Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cheesecakelabs\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-16T14:07:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-01T18:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ckl-website-static.s3.amazonaws.com\/wp-content\/uploads\/2015\/06\/wwdc15-og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cheesecake Labs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cheesecakelabs\" \/>\n<meta name=\"twitter:site\" content=\"@cheesecakelabs\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/\",\"url\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/\",\"name\":\"The WWDC Keynote and Our Impressions | Cheesecake Labs\",\"isPartOf\":{\"@id\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/#website\"},\"datePublished\":\"2015-06-16T14:07:53+00:00\",\"dateModified\":\"2022-07-01T18:10:39+00:00\",\"author\":{\"@type\":\"person\",\"name\":\"Giovannu Car\u00fas\"},\"description\":\"The WWDC keynote presentation happened a few days ago and we've gathered here in our office to see what Cupertino's company had to show us.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/the-wwdc-keynote-and-our-impressions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The WWDC Keynote and Our Impressions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/#website\",\"url\":\"https:\/\/blog-stg.cheesecakelabs.com\/br\/\",\"name\":\"Cheesecake Labs\",\"description\":\"Empresa de desenvolvimento e design de aplicativos mobile &amp; web que est\u00e1 reinventando o desenvolvimento de produtos com times remotos. 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